Axe fresh body spray1/25/2024 ![]() An AXE Antiperspirant Deodorant Stick for Men 2.7 oz is also available in Phoenix. Boost your scent with AXE Body Spray for men 4 oz, get clean and fresh with AXE Body Wash for men 16 fl oz, and complete the range with AXE 2-in-1 Shampoo and Conditioner for men 12 fl oz all available in Phoenix. Apply a few strokes to washed and dried armpits. AXE Deodorant Stick for men, Phoenix 3 oz goes on smoothly to provide all day freshness and odor protection to keep you confidently fresh for longer. Its earthly composition and subtle blend of wood and fruit refresh the senses. It has a classic, fruity fragrance featuring lavender, geranium and citrus. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales.AXE Deodorant Stick for Men, Phoenix, 3 oz is part of the Phoenix male grooming range from AXE. Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. maybe young people don't like using deodorant anymore? Is smelling nice not "hip" enough for young people online? What gives? The Men+Care line products have been selling well since it was launched, and, maybe not so coincidentally, right when Axe saw a decline in interest. Despite Axe's sales, the brand might not be as cool as it was in 2004, when we all just used it because that was what you bought. BARS, 10 Count (Pack of 3)ĭove go fresh Anti-Perspirant Deodorant, Cool Essentials Cucumber &Green Tea, 2.6 oz, Twin Pack Secret Clinical Strength, Smooth Solid Women's Antiperspirant & Deodorant Waterproof All Day Fresh Scent 2.6 Ounceĭial Antibacterial Deodorant Soap, White, 10 Count (Pack of 3)ĭial Antibacterial Deodorant Soap, White, 4 oz. Suave Antiperspirant Deodorant, Sweet Pea and Violet 2.6 oz, Twin Pack and also where Axe products have failed to rank during the past couple years:ĭove Men+Care Antiperspirant Deodorant, Extra Fresh 2.7 oz (Twin Pack)ĭove Men+Care Antiperspirant Deodorant Stick, Extra Fresh 2.7 oz, Twin Packĭove Men+Care Antiperspirant Deodorant Stick, Extra Fresh 2.7 Ounce, Twin PackĪrt Naturals Magnesium Oil 12 Oz - Best Natural Deodorant - Reduces Migraines | Sore Muscle and Joint Relief The answer might lie in our Amazon best-selling data, where Unilever's more "mature" brand Dove Men+, has been absolutely dominating when it comes to deodorant sales at Amazon. Maybe people are more interested in Lynx? Or Tag? Or maybe we moved away from spray altogether because of the environment? All of this data is declining, and there isn't any reason to suggest it's going back up anytime soon. Twitter followers have also been sinking, where the Axe account has lost more than 7% of its following over the last three years. "Talking About" count is also down significantly, seeing a plunge of 90% from the high a few years ago, signaling that fewer people are mentioning the brand. That a significant drop, because on Facebook losing followers means that users are manually "unliking" the brand, which is as much an indictment as any social media marketing manager will see. The Axe Facebook page has been losing Likes and followers at a rate of 5% year over year since at least 2017. But social media data shows that consumer interest in the once-ubiquitous odor deceiver is waning. It was Axe Body Spray, one of the brands from Unilever ( $UN), and we all smelled it somewhere, whether we liked it or not. Every single locker room reeks of one substance in the air, one smell, that united us all.
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